How Holographic Hair Became the Hottest Trend for 2020
FASHION Magazine

What do the likes of Katy Perry, Kylie Jenner, Khloe Kardashian, Emily Ratajkowski and Elsa Hosk have in common? Aside from names beginning with the same letter and enviable cheekbones, they’re also not afraid to experiment with their hair colours. Ranging from blue to pink and purple, dipped ends to full colour, pastel to powerhouse metallics, these stars have switched up their locks with stunning results. And thanks to these transformations, holographic hair has become the biggest hair trend for 2020.

“Holographic hair is characterized by a mixture of high-gloss multi-dimensional pastel highlights that essentially appear to change colours before your very eyes,” according to L’Oréal Paris. “The colours are expertly placed to create a 3D holographic effect throughout your mane.”

Coloured hair has had a makeover in recent years, moving from rebellious teenager to free-spirited college student to empowered adult with agency over her own look. This change in societal perception, and the ease with which we’re now able to experiment with our hair, makes trying trends all the more enticing. Plus, as we’ve all been spending more time at home in recent, more of us are trying our hand at bold, at-home colour.

Feeling inspired? See some of our favourite celebrity holographic hair looks below:

If you’re ready to try the trend and want to ease in, L’Oréal Paris’ Colorista Hair Makeup Temporary 1-Day Hair Colour is the way to go. All you need to do is apply the product on the parts of your hair you’d like to colour et voila: on-trend tresses with zero commitment (the colour washes out with just one shampoo). Depending on your base colour, the style will look slightly different on each person meaning your look is unique to you.

Watch our how-to video below for a more detailed look on how to apply Colorista at-home:

Styling by ELIZA GROSSMAN. Creative direction by GEORGE ANTONOPOULOS. Photography by SANDRO ALTAMIRANO. Videography by BEN REYES. Makeup by JODI URICHUK. Hair by VICTORIA HUNTER. 

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